ABSTRACT
The study attempted to examine the impact of young volunteer tourists' psychological capital and negative mental health/well-being issues caused by exposure to stressful events on their intention to continue doing volunteer tourism activities. Also, the aim was to examine the moderation of social and organizational support in the association between psychological capital, mental health/well-being, and volunteers' intentions. Findings from the structural analysis indicated that volunteer tourists' mental health/well-being issues could significantly impact their intentions. Also, it was shown that psychological capital was a strong predictor of undesirable behaviors and feelings for volunteer tourists. Hence, the results indicated that model of the Theory of Planned Behavior can be extended by inserting two new critical constructs (psychological capital and mental health/well-being issues) that can have effects on fostering tourists' intention to continue volunteering. In addition, organizational and social support played an important moderating role. Based on the proposed research model, we presented important implications for volunteer tourism organizations to meet volunteers' needs and encourage positive intention.
ABSTRACT
Purpose This study aims to investigate the impact of travel advisory perception and cultural distance on travel intention based on the push and pull theory, the stimulus-organism-response model and protection motivation theory. Design/methodology/approach The paper conducts an empirical test with a questionnaire survey. The authors asked respondents to answer questions on a five-point Likert-type scale, which included threat severity, threat susceptibility, advisory perception, perceived cultural distance, travel motivation and travel intention. Findings In this paper, through a questionnaire of 424 respondents, the authors found that threat severity has a positive impact on advisory perception and perceived cultural distance, and that advisory perception indirectly affect travel intention through travel motivation. Originality/value Previous literature has discussed the influencing factors of travel intention but rarely does it consider the intrinsic relationship and interaction between advisory perception and cultural distance. The results of this study help fill some gaps in the research on advisory perception and perceived cultural distance, guide governments on how to better formulate travel advisories and provide a new perspective for tourism industry practitioners to improve their travel products after the COVID-19 pandemic especially.